{"id":38843,"date":"2015-04-09T09:47:26","date_gmt":"2015-04-09T07:47:26","guid":{"rendered":"https:\/\/www.seo-united.de\/blog\/?p=38843"},"modified":"2026-06-14T14:08:05","modified_gmt":"2026-06-14T12:08:05","slug":"google-webmaster-hangout-vom-07-04-2015","status":"publish","type":"post","link":"https:\/\/www.seo-united.de\/blog\/shortcuts\/google-webmaster-hangout-vom-07-04-2015.htm","title":{"rendered":"Google Webmaster Hangout vom 07.04.2015"},"content":{"rendered":"<p><a href=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2014\/11\/google_webmasters_central_logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-36938\" src=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2014\/11\/google_webmasters_central_logo.png\" alt=\"Google Webmaster Central\" width=\"70\" height=\"70\" srcset=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2014\/11\/google_webmasters_central_logo.png 245w, https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2014\/11\/google_webmasters_central_logo-150x150.png 150w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/a>Das regelm\u00e4\u00dfige Verfolgen der Google Webmaster Central Sprechstunden-Hangouts mit <a href=\"https:\/\/plus.google.com\/+JohnMueller\/posts\" target=\"_blank\">+John Mueller<\/a> ist eine gute M\u00f6glichkeit, sich \u00fcber die aktuellen Entwicklungen im Bereich Suchmaschinenoptimierung auf dem Laufenden zu halten. Da wom\u00f6glich nicht jeder von Euch die Zeit hat, sich die Hangouts in voller L\u00e4nge anzugucken, haben wir von <a href=\"https:\/\/www.seo-united.de\/\">SEO-united.de<\/a> uns nachfolgend wieder die M\u00fche gemacht, die f\u00fcnf wichtigsten Aussagen des englischsprachigen Hangouts vom 07.04.2015 f\u00fcr Euch zusammenzufassen<!--more-->:<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_1.gif\" alt=\"Platz 1\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> Primary Content vs. Boilerplate<\/h3>\n<p>Um Webseiten miteinander vergleichen zu k\u00f6nnen, unterteilen die Betreiber der Suchmaschine Google den Inhalt einer Webseite in Primary Content (<a href=\"https:\/\/www.seo-united.de\/glossar\/primary-content\/\">?<\/a>) und Boilerplate (<a href=\"https:\/\/www.seo-united.de\/glossar\/boilerplate\/\">?<\/a>):<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ipiV2EH8d-M?start=1022\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_2.gif\" alt=\"Platz 2\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> Authorship spielt keine Rolle mehr<\/h3>\n<p>War Google bis vor kurzem noch darum bem\u00fcht, jedem Inhalt einen eindeutigen Autoren zuzuweisen, hat &#8222;Authorship&#8220; (<a href=\"https:\/\/www.seo-united.de\/glossar\/authorship-markup\/\">?<\/a>) aktuell keinen Einfluss mehr auf das Ranking in der Google-Suche:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ipiV2EH8d-M?start=1770\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_3.gif\" alt=\"Platz 3\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> Mobile \u00fcberholt Desktop<\/h3>\n<p>Glaubt man den Aussagen von John Mueller, wird es bereits n\u00e4chstes Jahr so sein, dass die mobile Internetnetnutzung die Nutzung via Desktop PC auch in Deutschland \u00fcberholen wird:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ipiV2EH8d-M?start=1601\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_4.gif\" alt=\"Platz 4\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> Mobile-Friendly kaum Einfluss auf Brandsearches<\/h3>\n<p>Das am 21. April stattfindende Mobil-Friendly Update wird nicht dazu f\u00fchren, dass (noch) nicht f\u00fcr mobile Endger\u00e4te optimierte Webseiten nicht mehr unter ihrem Brand (<a href=\"https:\/\/www.seo-united.de\/glossar\/brand\/\">?<\/a>) gefunden werden:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ipiV2EH8d-M?start=2273\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_5.gif\" alt=\"Platz 5\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> Panda &#038; Penguin immer noch manuell<\/h3>\n<p>Sowohl der f\u00fcr das Panda Update (<a href=\"https:\/\/www.seo-united.de\/glossar\/panda-update\/\">?<\/a>) als auch der f\u00fcr das Penguin Update (<a href=\"https:\/\/www.seo-united.de\/glossar\/penguin-update\/\">?<\/a>) verantwortliche Algorithmus aktualisiert seine Daten nicht von selbst, sondern muss immer wieder (manuell) neu angesto\u00dfen werden:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ipiV2EH8d-M?start=2489\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Eine \u00dcbersicht der in den kommenden Tagen stattfindenden Webmaster Central Sprechstunden-Hangouts findet Ihr <a href=\"https:\/\/sites.google.com\/site\/webmasterhelpforum\/en\/office-hours\" target=\"_blank\">hier<\/a>. Der n\u00e4chste Hangout auf Deutsch findet am 09.04. um 13 Uhr unter <a href=\"https:\/\/www.youtube.com\/watch?v=BhlT8LhMtfk\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=BhlT8LhMtfk<\/a> statt.<\/strong><\/p>\n<div class=\"typotext start_typotext\">Eure SEO-united.de Blogger<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nachfolgend die in Bezug auf SEO bzw. Suchmaschinenoptimierung wichtigsten Aussagen des englischsprachigen Hangouts vom 27.03.2015 in der Zusammenfassung&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-38843","post","type-post","status-publish","format-standard","hentry","category-shortcuts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Webmaster Hangout vom 07.04.2015 - SEO-united.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seo-united.de\/blog\/shortcuts\/google-webmaster-hangout-vom-07-04-2015.htm\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Webmaster Hangout vom 07.04.2015 - SEO-united.de Blog\" \/>\n<meta property=\"og:description\" content=\"Nachfolgend die in Bezug auf SEO bzw. 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