{"id":41104,"date":"2016-02-24T11:06:07","date_gmt":"2016-02-24T10:06:07","guid":{"rendered":"https:\/\/www.seo-united.de\/blog\/?p=41104"},"modified":"2026-06-14T14:08:01","modified_gmt":"2026-06-14T12:08:01","slug":"google-webmaster-hangout-vom-23-02-2016","status":"publish","type":"post","link":"https:\/\/www.seo-united.de\/blog\/shortcuts\/google-webmaster-hangout-vom-23-02-2016.htm","title":{"rendered":"Google Webmaster Hangout vom 23.02.2016"},"content":{"rendered":"<p><a href=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2014\/11\/google_webmasters_central_logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-36938\" src=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2014\/11\/google_webmasters_central_logo.png\" alt=\"Google Webmaster Central\" width=\"70\" height=\"70\" srcset=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2014\/11\/google_webmasters_central_logo.png 245w, https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2014\/11\/google_webmasters_central_logo-150x150.png 150w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/a>Das regelm\u00e4\u00dfige Verfolgen der Google Webmaster Central Sprechstunden-Hangouts mit <a href=\"https:\/\/plus.google.com\/+JohnMueller\/posts\" target=\"_blank\">+John Mueller<\/a> ist eine gute M\u00f6glichkeit, sich \u00fcber die aktuellen Entwicklungen im Bereich Suchmaschinenoptimierung auf dem Laufenden zu halten. Da wom\u00f6glich nicht jeder von Euch die Zeit hat, sich die Hangouts in voller L\u00e4nge anzugucken, haben wir von <a href=\"https:\/\/www.seo-united.de\">SEO-united.de<\/a> uns nachfolgend wieder die M\u00fche gemacht, die f\u00fcnf wichtigsten Aussagen des englischsprachigen Hangouts vom 23.02.2016 f\u00fcr Euch zusammenzufassen<!--more-->:<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_1.gif\" alt=\"Platz 1\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> Alte Links nie \u00e4ndern?<\/h3>\n<p>Wechselt eine Webseite den Besitzer\/das Thema, macht es aus Sicht von Google nur sehr bedingt einen Sinn, auch die bisherigen Links (<a href=\"https:\/\/www.seo-united.de\/glossar\/link\/\" target=\"_blank\">?<\/a>) der Seite dem neuen Thema anzupassen:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/R9HngcDJxrc?start=364\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_2.gif\" alt=\"Platz 2\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> Penguin schon live?<\/h3>\n<p>So ganz versteht man es nicht, es k\u00f6nnte aber sein, dass Google im Zuge des Update-Chaos der letzten Wochen nicht nur den Panda (<a href=\"https:\/\/www.seo-united.de\/glossar\/panda-update\/\" target=\"_blank\">?<\/a>), sondern auch bereits den neuen Penguin Algorithmus (<a href=\"https:\/\/www.seo-united.de\/glossar\/penguin-update\/\" target=\"_blank\">?<\/a>) online gestellt hat:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/R9HngcDJxrc?start=1078\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_3.gif\" alt=\"Platz 3\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> \u00c4nderungen bei PDFs<\/h3>\n<p>Um sicherzustellen, dass Google auch an PDF-Dateien (<a href=\"https:\/\/www.seo-united.de\/glossar\/pdf\/\" target=\"_blank\">?<\/a>) gemachte \u00c4nderungen schnellstm\u00f6glich erkennt, sollte man deren erneutes Indexieren (<a href=\"https:\/\/www.seo-united.de\/glossar\/indexieren\/\" target=\"_blank\">?<\/a>) immer kurz auch manuell ansto\u00dfen:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/R9HngcDJxrc?start=1128\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_4.gif\" alt=\"Platz 4\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> Nofollow ist nofollow<\/h3>\n<p>Ein mit einem Nofollow-Attribut (<a href=\"https:\/\/www.seo-united.de\/glossar\/nofollow\/\" target=\"_blank\">?<\/a>) ausgezeichneter Link wird ggf. zwar verfolgt, hat nach wie vor aber definitiv keinen (!) Einfluss auf das Ranking der verlinkten Webseite:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/R9HngcDJxrc?start=1578\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/top_ten_5.gif\" alt=\"Platz 5\" width=\"40\" height=\"40\" align=\"absmiddle\" \/> Kein Partnerprogramm f\u00fcr SEO<\/h3>\n<p>Entgegen einiger diesbez\u00fcglicher Ger\u00fcchte, weist John Mueller am Ende des Hangouts noch einmal darauf hin, dass Google kein spezielles Partnerprogramm f\u00fcr SEO bzw. SEO Agenturen hat:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/R9HngcDJxrc?start=2560\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Eine \u00dcbersicht der in den kommenden Tagen stattfindenden Webmaster Central Sprechstunden-Hangouts findet Ihr <a href=\"https:\/\/sites.google.com\/site\/webmasterhelpforum\/en\/office-hours\" target=\"_blank\">hier<\/a>. Der n\u00e4chste Hangout auf Deutsch findet am 25.02. um 12 Uhr unter <a href=\"https:\/\/plus.google.com\/events\/c54h6j9u1c1p856p28i2gsltkuo\" target=\"_blank\">https:\/\/plus.google.com\/events\/<\/a> statt.<\/strong><\/p>\n<div class=\"typotext start_typotext\">Eure SEO-united.de Blogger<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die in Bezug auf SEO wichtigsten Aussagen des englischsprachigen Webmaster Hangouts vom 23.02.2016 in der Zusammenfassung&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-41104","post","type-post","status-publish","format-standard","hentry","category-shortcuts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Webmaster Hangout vom 23.02.2016 - SEO-united.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seo-united.de\/blog\/shortcuts\/google-webmaster-hangout-vom-23-02-2016.htm\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Webmaster Hangout vom 23.02.2016 - 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