{"id":42749,"date":"2018-09-06T10:53:08","date_gmt":"2018-09-06T08:53:08","guid":{"rendered":"https:\/\/www.seo-united.de\/blog\/?p=42749"},"modified":"2026-06-14T14:07:54","modified_gmt":"2026-06-14T12:07:54","slug":"omk-2018-online-marketing-konferenz-in-lueneburg","status":"publish","type":"post","link":"https:\/\/www.seo-united.de\/blog\/events\/omk-2018-online-marketing-konferenz-in-lueneburg.htm","title":{"rendered":"OMK 2018 \u2013 Online-Marketing Konferenz in L\u00fcneburg"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-42753 size-full alignleft\" src=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2018\/09\/OMK-Logo.jpg\" width=\"200\" height=\"145\"\/>Am 27. September 2018 veranstaltet die Online-Agentur <a href=\"https:\/\/www.web-netz.de\/\">web-netz<\/a> zusammen mit der <a href=\"https:\/\/www.leuphana.de\/\">Leuphana Universit\u00e4t<\/a> die allj\u00e4hrliche Online Marketing Konferenz (<a href=\"https:\/\/www.omk2018.de\/\">OMK<\/a>) in L\u00fcneburg \u2013 dieses Jahr zum siebten Mal. Von DSGVO \u00fcber Social-Media bis hin zu SEO und Big Data deckt diese Veranstaltung viele Facetten des Online-Marketings ab. In Form von Vortr\u00e4gen und Podiumsdiskussionen werden hier wertvolle Einblicke aus Wissenschaft und Wirtschaft rund um das digitale Marketing pr\u00e4sentiert.<br \/>\n<!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>Das Programm &#8211; \u00dcber 40 Speaker, \u00fcber 30 Vortr\u00e4ge<\/h2>\n<p>Die Programminhalte f\u00fcr die etwa 1.000 erwarteten Besucher sind breit gestreut. \u00dcber 40 Speaker aus Wissenschaft, Wirtschaft, Social-Media, Philosophie und Sport referieren \u00fcber brisante Neuigkeiten und lehrreiche Cases. Es werden aktuelle Trends, strategische L\u00f6sungen und zuk\u00fcnftige Entwicklungen im B2B- und B2C-Bereich praxisnah aufgezeigt, sodass den Teilnehmern nicht nur aktuelles Wissen vermittelt wird, sondern vielmehr deren Blick \u00fcber den Tellerrand hinaus gesch\u00e4rft wird.<\/p>\n<p>Die OMK f\u00e4ngt um 09:00 an. Beginnend mit einer Begr\u00fc\u00dfungsrede von <a href=\"https:\/\/www.omk2018.de\/speaker\/profdr-burkhardt-funk\/\">Prof. Dr. Burkhardt Funk<\/a> und <a href=\"https:\/\/www.omk2018.de\/speaker\/patrickpietruck\/\">Patrick Pietruck<\/a> und der anschlie\u00dfenden Keynote von <a href=\"https:\/\/www.omk2018.de\/speaker\/klemens-skibicki\/\">Prof. Dr. Klemens Skibicki<\/a> \u00fcber die Frage, ob die Digitalisierung mehr Kopfsache als Technologie ist, folgen die einzelnen Vortr\u00e4ge und Diskussionen. \u00dcber 4 H\u00f6rs\u00e4le verteilt referieren Wissenschaftler und Marketer bis 18:30 aus namhaften Unternehmen wie Otto, Xing oder FC Bayern M\u00fcnchen. Zu nennen w\u00e4ren beispielsweise der Trendforscher <a href=\"https:\/\/www.omk2018.de\/speaker\/prof-peter-wippermann\/\">Prof. Peter Wippermann<\/a>, Online-Marketing-Spezialist <a href=\"https:\/\/www.xing.com\/profile\/Malte_Landwehr\">Malte Landwehr<\/a>, Conversion-Optimierer <a href=\"https:\/\/www.omk2018.de\/speaker\/nils-kattau\/\">Nils Kattau<\/a> oder die Bloggerinnen und Influencerinnen <a href=\"https:\/\/www.omk2018.de\/speaker\/louisa-dellert\/\">Louisa Dellert<\/a> und <a href=\"https:\/\/www.omk2018.de\/speaker\/lynn-hoefer\/\">Lynn Hoefer<\/a>.<\/p>\n<p>Im Anschluss an das Hauptprogramm findet die Aftershowparty statt. Bei Buffet, Live-Musik und DJ hat man hier die Gelegenheit zum networken und zum Meinungsaustausch mit anderen Teilnehmern.<\/p>\n<p>&nbsp;<\/p>\n<h2>Das Credo der OMK \u2013 keine Werbung, nur Informationen<\/h2>\n<p>Die Veranstaltung ist einer Universit\u00e4t w\u00fcrdig. Klar wird mitgeteilt, dass es sich bei der OMK weder um eine Werbe- noch um eine Show-Veranstaltung handelt. Diese Konferenz dient ausschlie\u00dflich dem Zweck des Wissensaustausches, so die Veranstalter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am 27. September 2018 veranstaltet die Online-Agentur web-netz zusammen mit der Leuphana Universit\u00e4t die allj\u00e4hrliche Online Marketing Konferenz (OMK) in L\u00fcneburg \u2013 dieses Jahr zum siebten Mal. Von \u2026<\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"class_list":["post-42749","post","type-post","status-publish","format-standard","hentry","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OMK 2018 \u2013 Online-Marketing Konferenz in L\u00fcneburg - SEO-united.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seo-united.de\/blog\/events\/omk-2018-online-marketing-konferenz-in-lueneburg.htm\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMK 2018 \u2013 Online-Marketing Konferenz in L\u00fcneburg - SEO-united.de Blog\" \/>\n<meta property=\"og:description\" content=\"Am 27. 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