{"id":45239,"date":"2019-05-17T11:50:11","date_gmt":"2019-05-17T09:50:11","guid":{"rendered":"https:\/\/www.seo-united.de\/blog\/?p=45239"},"modified":"2026-06-14T14:07:54","modified_gmt":"2026-06-14T12:07:54","slug":"seo-neue-search-quality-guidelines","status":"publish","type":"post","link":"https:\/\/www.seo-united.de\/blog\/google\/seo-neue-search-quality-guidelines.htm","title":{"rendered":"SEO: Google Search Quality Guidelines Update \/ Mai 2019"},"content":{"rendered":"<p>Am <strong>16. Mai 2019<\/strong> gab es seit langer Zeit mal wieder ein <strong>Update der Search Quality Guidelines<\/strong>. Der aktuelle Stand vermittelt den Quality Ratern, das Verst\u00e4ndnis von &#8222;Gut&#8220; und &#8222;B\u00f6se&#8220; &#8211; f\u00fcr die Bewertung und Einordnung von Dokumenten und Medien in der Suche. Aus diesem menschlichen Feedback und den Bewertungen werden Googles Algorithmen bzw. deren AI trainiert, um so die Suche f\u00fcr alle Nutzer zu verbessern.<\/p>\n<p><!--more--><\/p>\n<p>Die Quality Rater, f\u00fcr die diese Guidelines erstellt wurden, werden \u00fcber Drittunternehmen wie <a href=\"https:\/\/issworld.isoftstone.com\/JobDescription\/tabid\/104\/jobid\/9485\/title\/Suchmaschinenbewerter%20-%20Search%20Engine%20Evaluator%20-%20Germany\/Default.aspx?language=en-US\" target=\"_blank\" rel=\"noopener noreferrer\">iSoftStone<\/a>, <a href=\"http:\/\/www.thesmartcrowd.com\/workers\/job-opportunities\/job\/internet-search-administrator-germany-2\/?origin=43\" target=\"_blank\" rel=\"noopener noreferrer\">Lionbridge<\/a>, <a href=\"https:\/\/raterlabs.appen.com\/qrp\/public\/jobs\/list\" target=\"_blank\" rel=\"noopener noreferrer\">Appen<\/a> und \u00e4hnlichen Plattformen angeworben, um Suchergebnisse zu bewerten. Ziel ist es die Suchergebnisse zu verbessern. Als Grundlage und verbindliches Regelwerk f\u00fcr die Bewertung gelten die Google Search Quality Guidelines (<a href=\"https:\/\/guidelines.raterhub.com\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/guidelines.raterhub.com\/searchqualityevaluatorguidelines.pdf<\/a>), welche gestern, seit mehr als einem Jahr wieder ein Update bekommen haben. Die aktuelle \u00f6ffentliche <a href=\"https:\/\/guidelines.raterhub.com\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Version 7.4<\/a> ist auf den <strong>16. Mai 2019<\/strong> datiert und umfasst mittlerweile 166 Seiten! Das Regelwerk definiert wie Google Inhalte im gern Web bewertet sieht. Es ist wie eine Art Manifest, seit Jahren auch in einer \u00f6ffentlichen Version frei zug\u00e4nglich und oft auch Grundlage in den Einstellungstests f\u00fcr den Job als Search Evaluator. Es spiegelt Googles Verst\u00e4ndnis von Relevanz wider und hat man es komplett durchgelesen &#8211; <strong>versteht man als SEO die Zusammenh\u00e4nge in der Bewertung von Content<\/strong> aus Sicht der Suchmaschine wesentlich besser.<\/p>\n<p><a href=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2019\/05\/search-quality-ratings.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"203\" class=\"alignnone wp-image-45240 size-full\" src=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2019\/05\/search-quality-ratings.jpg\" alt=\"search quality guidelines - google bewertungen\" srcset=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2019\/05\/search-quality-ratings.jpg 847w, https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2019\/05\/search-quality-ratings-300x72.jpg 300w, https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2019\/05\/search-quality-ratings-768x184.jpg 768w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/a><\/p>\n<p>Die aktuellen \u00c4nderungen im Bereich &#8222;Page Quality&#8220; &#8211; zum Beispiel wurde dieser Absatz erg\u00e4nzt:<\/p>\n<blockquote><p><em>Specifically for content creators, everyday expertise can be assessed based on the talent\/skill level depicted in the MC (e.g., great hairstyling advice, painting\/crafting abilities, skillful home\/DIY work, etc.). In cases where the content creator is not demonstrating formal or everyday expertise but is not doing any harm, Medium is an appropriate rating.<\/em><\/p><\/blockquote>\n<p>Aus dem Punkt 15.0 wurde auf &#8222;<em>The Relationship between <strong>E-A-T<\/strong> and Needs Met<\/em>&#8220; in den neuen Guidelines nun &#8222;<em>The Relationship between <strong>Page Quality<\/strong> and Needs Met<\/em>&#8220; &#8211; ein Zeichen, dass E-A-T nun mehr mit Page Quality gleichgesetzt wird. Auch im Bereich &#8222;<em>Specificity of Queries and Landing Pages<\/em>&#8220; sowie in zahlreichen anderen Punkten wird <strong>E-A-T (Expertise-Authority-Trust) mit Page Quality durchgehend ersetzt<\/strong>.<\/p>\n<p>Viel Spass beim Studium der aktuellen <a href=\"https:\/\/guidelines.raterhub.com\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Search Quality Evaluator Guidelines<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am 16. Mai 2019 gab es seit langer Zeit mal wieder ein Update der Search Quality Guidelines. Der aktuelle Stand vermittelt den Quality Ratern, das Verst\u00e4ndnis von &#8222;Gut&#8220; \u2026<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-45239","post","type-post","status-publish","format-standard","hentry","category-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO: Google Search Quality Guidelines Update \/ Mai 2019 - SEO-united.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seo-united.de\/blog\/google\/seo-neue-search-quality-guidelines.htm\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: Google Search Quality Guidelines Update \/ Mai 2019 - SEO-united.de Blog\" \/>\n<meta property=\"og:description\" content=\"Am 16. Mai 2019 gab es seit langer Zeit mal wieder ein Update der Search Quality Guidelines. 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