{"id":45326,"date":"2019-05-28T10:18:13","date_gmt":"2019-05-28T08:18:13","guid":{"rendered":"https:\/\/www.seo-united.de\/blog\/?p=45326"},"modified":"2026-06-14T14:07:53","modified_gmt":"2026-06-14T12:07:53","slug":"google-smartphone-bot-ab-1-juli-standard-fuer-neue-seiten","status":"publish","type":"post","link":"https:\/\/www.seo-united.de\/blog\/google\/google-smartphone-bot-ab-1-juli-standard-fuer-neue-seiten.htm","title":{"rendered":"Google Smartphone-Bot ab 1. Juli Standard f\u00fcr neue Seiten"},"content":{"rendered":"<p>Wie Google heute in seinem hauseigenen <a href=\"https:\/\/webmasters.googleblog.com\/2019\/05\/mobile-first-indexing-by-default-for.html\" target=\"_blank\" rel=\"noopener noreferrer\">Webmaster Blog verlauten lies<\/a>, wird ab 1. Juli der <a href=\"https:\/\/support.google.com\/webmasters\/answer\/1061943?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">Smartphone Googlebot<\/a> der Standard-Crawler f\u00fcr alle neuen bzw. bis dahin nicht indexierten Webseiten. <!--more--><a href=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2019\/05\/mobilefirst-googlebot-smartphone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-45327 alignright\" src=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2019\/05\/mobilefirst-googlebot-smartphone.jpg\" alt=\"Googlebot Smartphone Bot - 1. Juli Default\" width=\"150\" height=\"266\"\/><\/a>Das bedeutet, dass neue Webseiten die nach dem 1. Juli ver\u00f6ffentlicht werden per default vom Smartphone Bot besucht und ausgewertet werden. <strong>F\u00fcr Webmaster und SEO bedeutet diese Umstellung<\/strong>, dass zuk\u00fcnftig das meist das <strong>responsive Layout<\/strong> der Webseite <strong>entscheidend f\u00fcr die Suchmaschine<\/strong> ist. <a href=\"https:\/\/www.seo-united.de\/onpage-optimierung\/\">Onpage Optimierungen<\/a>, Elemente der UX (user experience), Content und Positionierung der Inhalte sind im mobilen Template von aller erster Bedeutung f\u00fcr Google. Viele SEOs sitzen bei der Optimierung der Webseiten immernoch vor riesigen Desktop-Monitoren, weil es in den Firmen und Agenturen so \u00fcblich ist &#8211; optimiert werden jedoch Smartphone-Templates. Dieses Umdenken wird auch in der Agenturwelt sicher noch einige Zeit in Anspruch nehmen. Google macht mit der <strong>Umstellung zum 01.07.2019<\/strong> ernst und leutet damit unwiderruflich auch f\u00fcr bislang wenig mobil besuchte Webseiten final eine neue \u00c4ra ein. <strong>#mobilefirst<\/strong><\/p>\n<p>Google empfiehlt in diesem Kontext den Webseitenbetreibern den <strong>Einsatz einer einzigen URL f\u00fcr das mobile und nicht-mobile Layout<\/strong> und r\u00e4t damit vom Einsatz unterschiedlicher URLs wie z.B. einer &#8222;m.DOMAIN.com&#8220; ab:<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"de\">\n<p dir=\"ltr\" lang=\"en\">&#8222;Because of issues and confusion we&#8217;ve seen from separate mobile URLs over the years, both from search engines and users, we recommend using a single URL for both desktop and mobile websites.&#8220;<\/p>\n<p>from <a href=\"https:\/\/twitter.com\/googlewmc?ref_src=twsrc%5Etfw\">@googlewmc<\/a> post: <a href=\"https:\/\/t.co\/57U0uOD1Eg\">https:\/\/t.co\/57U0uOD1Eg<\/a><\/p>\n<p>\u2014 Aleyda Solis (@aleyda) <a href=\"https:\/\/twitter.com\/aleyda\/status\/1133273138941300736?ref_src=twsrc%5Etfw\">28. Mai 2019<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie Google heute in seinem hauseigenen Webmaster Blog verlauten lies, wird ab 1. Juli der Smartphone Googlebot der Standard-Crawler f\u00fcr alle neuen bzw. bis dahin nicht indexierten Webseiten.<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-45326","post","type-post","status-publish","format-standard","hentry","category-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Smartphone-Bot ab 1. Juli Standard f\u00fcr neue Seiten - SEO-united.de Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seo-united.de\/blog\/google\/google-smartphone-bot-ab-1-juli-standard-fuer-neue-seiten.htm\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Smartphone-Bot ab 1. Juli Standard f\u00fcr neue Seiten - SEO-united.de Blog\" \/>\n<meta property=\"og:description\" content=\"Wie Google heute in seinem hauseigenen Webmaster Blog verlauten lies, wird ab 1. Juli der Smartphone Googlebot der Standard-Crawler f\u00fcr alle neuen bzw. bis dahin nicht indexierten Webseiten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seo-united.de\/blog\/google\/google-smartphone-bot-ab-1-juli-standard-fuer-neue-seiten.htm\" \/>\n<meta property=\"og:site_name\" content=\"SEO-united.de Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-28T08:18:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-14T12:07:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seo-united.de\/blog\/wp-content\/uploads\/2019\/05\/mobilefirst-googlebot-smartphone.jpg\" \/>\n<meta name=\"author\" content=\"Uwe Tippmann\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.seo-united.de\\\/blog\\\/google\\\/google-smartphone-bot-ab-1-juli-standard-fuer-neue-seiten.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seo-united.de\\\/blog\\\/google\\\/google-smartphone-bot-ab-1-juli-standard-fuer-neue-seiten.htm\"},\"author\":{\"name\":\"Uwe Tippmann\",\"@id\":\"https:\\\/\\\/www.seo-united.de\\\/blog\\\/#\\\/schema\\\/person\\\/b27b0c8d939a23f39bc8403afa6a9db9\"},\"headline\":\"Google Smartphone-Bot ab 1. 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