Keyword Gap: Nutze Keywords Deiner Konkurrenz Es gibt verschiedene Keyword- und SEO-Strategien, um zum Erfolg zu kommen: Welche die richtige für Dich ist, hängt von verschiedenen Faktoren ab. Damit Du die richtige Entscheidung triffst, ist eine Sache aber sehr nützlich: Eine Keyword-Gap-Analyse hilft Dir dabei, potenziell interessante Keywords zu finden, die Deine Mitbewerber abdecken, Du aber noch nicht. Was ist eine […]
Der Beitrag Keyword Gap: Nutze Keywords Deiner Konkurrenz erschien zuerst auf Seokratie.
Unconfirmed Google Search Ranking Algorithm Update June 11 & 12 There has been a heck of a lot of chatter from the SEO industry over the weekend, starting late Friday, June 10th, and then heating up June 11th and June 12th.
Google has been doing this weekend updates for a couple of months now, all going unconfirmed, outside of the product reviews update and the June 2021 core update.
What Is a Site Crawler? (How Do Site Crawlers Work?) Site crawlers are integral to the process of indexing websites on search engines. We‘ll explain how they work, and how to make your site “crawler friendly.”
Quora and Reddit: Powerhouses for SEO and marketing in 2021 If you're avoiding these platforms, your search strategy is incomplete
The post Quora and Reddit: Powerhouses for SEO and marketing in 2021 appeared first on Search Engine Watch.
SEO A/B Split-Testing — Any Result Is a Good Result There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.
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PSA: Google Will Use Your Link Spam Email Requests Against You Just another reminder that if you spam people asking to buy links or other link schemes, Google will potentially use that email and the sites listed in that email against you. John Mueller of Google said on Twitter the other day "Yes, we do use these kinds of lists to check our existing manual actions & algorithmic classifications, as well as to expand them."
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Google Local Search Ranking Update On June 8th We may have seen a Google local search ranking update on Tuesday, June 8th. The BrightLocal tracking tool showed significant changes and volatility on June 8th, with a bit of heat also on June 6th and June 9th.
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Google Predator Algorithms Target Exploitative & Slanderous Sites The New York Times published a story on how Google has been working on and continues to work on algorithms aiming at preventing sites that extort people from ranking well in Google Search. The Google Predator algorithm (which I am kind of calling it) aims to remove slanderous content from appearing in Google's search results for people's names but it goes beyond that.
Trends That Will Shake Up The SEO World In The Future Nicolas Bouchand posted on Twitter that he is working on his thesis and selected SEO as the subject. He asked on Twitter "What do you think are the trends that will shake up the sector and that will absolutely have to be mastered?"
John Mueller of Google retweeted it and I thought the responses were interesting.
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Breadcrumb: Brotkrümel zur Navigation Breadcrumbs: Was klingt wie einer Speisekarte entnommen, ist tatsächlich eine effektive Methode, die Nutzerfreundlichkeit auf Webseiten zu erhöhen. Was genau sich hinter dem Begriff verbirgt, in welchen Fällen Breadcrumbs besonders sinnvoll sind und wie Sie diese ganz einfach auf Ihrer eigenen Webseite einbinden können, verraten wir Ihnen in diesem Beitrag.
Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates.The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.
Subdomain vs. Subfolder, Is One Better Than the Other for SEO? Let’s look at why SEOs argue over this topic and how it really works. Which is best for SEO? SEO case studies Reasons for traffic differences SEOs have argued about this for as long as I can remember. Many SEOs…
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The post Subdomain vs. Subfolder, Is One Better Than the Other for SEO? appeared first on SEO Blog by Ahrefs.
Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference. Learn how to hone it here.The post Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy appeared first on Search Engine Journal.
Google PageSpeed Insights Now Supports HTTP/2 - Scores Might Go Up Google announced that its PageSpeed Insights tool as of March 3, 2021 uses http/2 to make network requests, that is if the server supports it.
If your site is on HTPT/2, you may see your PageSpeed Insights scores go up as a result.
No, your rankings won't go up as a result but just a heads up.
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When Losing A Google Featured Snippet Hurts A couple of weeks ago we reported a steep dive in the number of featured snippets Google showed in its search results.
Those numbers have not improved and not it is settling in that this may be the new norm - for now.
Glenn Gabe shared some examples of sites that lost featured snippets on Twitter.
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Google Search Does Not Use Blockchain (For Timestamps) Google's John Mueller asked if it would help if a site timestamped its content and pages using blockchain. John responded "Google doesn't use that." In short, he said Google does not use blockchain for search.