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Hier unter dem Thema SEO international finden Sie die wichtigsten der auf englischsprachigen Webseiten veröffentlichten Nachrichten zum Thema SEO in der täglichen Zusammenfassung. Schauen Sie regelmäßig einmal vorbei oder nutzen Sie unseren RSS Feed international, um sich über die aktuellen News aus dem Bereich der Suchmaschinenoptimierung immer auf dem Laufenden zu halten.

22.07.2017

How to Increase Business Revenue with Marketing Automation Campaigns by @KunjalPanchal

Looking for ways to drive more conversions and revenue? Learn how automating your email campaigns can do just that.The post How to Increase Business Revenue with Marketing Automation Campaigns by @KunjalPanchal appeared first on Search Engine Journal. Weiter...
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22.07.2017

Don’t miss this opportunity to increase your retail traffic

Looking for more retail traffic for your Bing Shopping Campaigns? Bing is testing a new shopping ?experience to give advertisers an additional opportunity to engage with the Bing audience through Product Ads by including rich product details in their Bing Merchant Center feeds. ?Product Ads offer a rich, engaging ad format for retailers to connect with consumers searching for products on Bing. We’ve started tests of a new experience in the United States on Bing.com to help consumers easily find products that meet their criteria.? ? How is this experience triggered? For certain queries like “laptops”, some users may see the title of the Product Ads block as clickable. After clicking the title, users land on the new shopping experience, where they see additional product options from multiple retailers. They can also narrow down their options using a rich set of filters and buy their chosen product on the retailer’s website. Shoppers can click on the product title to view the buying options and additional product information and specifications. ? ? How can retailers participate in this experience? This experience is powered by Bing Shopping Campaigns and Product Ads. If you’re a participating retailer, your products are already eligible to show up on the new shopping experience. If you’re new to Bing Shopping Campaigns and Product Ads, please begin by reading about Product Ads in Bing Shopping Campaigns. ? To increase the likelihood of your product offers appearing in this experience, we’re recommending the following steps to all retailers: ? 1.?? ?Provide product identifiers for all eligible product offers in the feed: Global Trade Item Number (GTIN) Brand Manufacturer Part Number (MPN) For more information on unique identifiers, please read Unique identifiers for your product ads. ? 2.?? ?Provide product category for all Apparel and Accessories offers.? 3.?? ?For all Apparel and Accessories offers, provide these attributes: Color Age group Gender Size Size type (optional) Size system (optional) Item group ID (optional) Pattern (optional) Material (optional) 4.?? ?Product images:? Provide multiple images, up to 10, if available. The recommended image size is at least 300 x 300 pixels for all products. For more information on Product Ads feeds, please read How is the feed file organized. ? Help improve Bing Shopping Campaigns Give us your feedback on this new shopping experience. Your feedback and requests help improve Bing Ads and Bing Shopping Campaigns. Please let us know how we can improve Bing Shopping Campaigns to help you do more and work less. We invite you to contact us via Twitter, suggest a feature in the Bing Ads Feature Suggestion Forum, or send us an email with your thoughts to: bingads-feedback@microsoft.com. ? Weiter...
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21.07.2017

After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant Weiter...
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21.07.2017

Developing content for the customer journey

Developing content for the customer journey Weiter...
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21.07.2017

Search Buzz Video Recap: Google Search Console News, Google User Interface Changes & AdWords Report Editor

This week in search, we saw a preview of the new Google Search Console that is in beta. Google also changed how they report in Search Analytics the impressions and average... Weiter...
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21.07.2017

4 Psychology Insights That Will Help You Build Links by @DholakiyaPratik

These four psychology insights can help you build relationships, increase outreach email open rates, and build more links.The post 4 Psychology Insights That Will Help You Build Links by @DholakiyaPratik appeared first on Search Engine Journal. Weiter...
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21.07.2017

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers. Weiter...
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21.07.2017

The 25 Most Expensive AdWords Keywords (And Why They’re So $$$) by @egabbert

Here are the top 25 most expensive keywords in Google AdWords and why these particular keywords are so pricy.The post The 25 Most Expensive AdWords Keywords (And Why They’re So $$$) by @egabbert appeared first on Search Engine Journal. Weiter...
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21.07.2017

What 'Google for Jobs' Means for SEOs and SEMs Today

Google recently completed the rollout of its new ‘Google for Jobs’ feature. That has major implications for some digital marketers; especially those involved with search marketing or SEO. Weiter...
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21.07.2017

Google Adds a Search Box to Dictionary Cards by @MattGSouthern

Google adds a search box to dictionary cards in search results, creating an added layer of convenience for definition searches.The post Google Adds a Search Box to Dictionary Cards by @MattGSouthern appeared first on Search Engine Journal. Weiter...
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